Sans Normal Itket 2 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Gremlin' by Hazztype, 'Super Rich Expanded' by Multype Studio, 'Radiate Sans' by Studio Sun, 'Beardstown' by Swell Type, and 'Endura' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, punchy, friendly, sporty, modern, confident, impact, approachability, display clarity, modernity, brand presence, rounded, geometric, blocky, soft corners, high impact.
A heavy, rounded sans with wide proportions and compact internal counters. Strokes are largely uniform with gently squared terminals and softened corners, giving the letters a blocky-yet-smooth silhouette. Curves are built from broad, geometric arcs (notably in O/C/G and the bowls of b/p/q), while diagonals in A/V/W/Y are sturdy and clean. The lowercase is robust with a tall, prominent x-height; dots are round, and the numerals are wide and simplified with strong horizontal emphasis.
Best suited to headlines, posters, logos, and packaging where maximum impact and a friendly geometric voice are needed. It can work for short UI labels or wayfinding at larger sizes, but the tight counters and heavy color make it less ideal for extended small-size reading.
The overall tone is loud, approachable, and energetic—more playful than corporate. Its broad, rounded forms read as friendly and contemporary while still feeling assertive and attention-grabbing.
The font appears designed to deliver a bold, modern statement with rounded geometry—prioritizing immediacy, legibility at a glance, and a welcoming, contemporary personality for display-driven typography.
The design favors large fills and small apertures, creating strong word shapes at display sizes but a denser texture in long paragraphs. The Q’s tail and the broad, flattened curves in letters like S and 3 contribute to a slightly “athletic” signage feel.