Sans Normal Madih 8 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'HD Colton' by HyperDeluxe, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, energetic, bold, modern, playful, impact, momentum, approachability, display clarity, brand presence, oblique, rounded, soft corners, bulky, compact counters.
A heavy, right-leaning sans with broad proportions and rounded, softened terminals. Strokes are monolinear and sturdy, with generous curves and compact internal counters that keep forms dense at display sizes. The oblique construction is consistent across caps, lowercase, and figures, producing a forward-slanted rhythm without sharp calligraphic modulation. Lowercase forms read as robust and slightly compressed in their apertures (notably in e, a, and s), while the figures share the same wide, weighty stance and smooth curvature.
Best suited to headlines and short emphatic lines where the weight and slant can carry impact. It should work well for sports and fitness identities, promotional posters, energetic ad copy, and bold packaging fronts, especially where a modern, approachable voice is desired.
The overall tone is fast, punchy, and contemporary, with a friendly softness from the rounded shapes. Its strong slant and thick silhouettes add momentum and confidence, suggesting action-oriented branding and upbeat messaging rather than quiet neutrality.
The design appears intended to deliver maximum visual punch with a forward-driving oblique stance while staying friendly through rounded geometry. It aims for high visibility and a contemporary, action-oriented personality that reads quickly in display contexts.
Spacing appears intentionally open enough for the weight, helping prevent dark clumping in words, though the tight counters and thick joins favor larger sizes. The shapes prioritize smoothness over precision, giving the design a slightly playful, almost athletic poster feel.