Sans Normal Argoh 2 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'DuGrotesk' by Dutype Foundry, 'RF Dewi' by Russian Fonts, 'Arbeit' by Studio Few, and 'Fonetika' by Tokotype (names referenced only for comparison).
Keywords: ui text, body copy, product design, signage, dashboards, neutral, modern, clean, friendly, pragmatic, utility, legibility, modernity, neutrality, clarity, monolinear, open apertures, rounded terminals, even rhythm, high legibility.
This typeface is a clean, monolinear sans with softly rounded curves and consistently straight, unmodulated strokes. Uppercase forms are broad and stable, with simple geometry and generous counters (notably in C, O, and G). Lowercase maintains a straightforward construction with open apertures and minimal quirks; the single-storey a and g add a contemporary, informal clarity, while i and j use round dots. Numerals are clear and fairly uniform in color, with smooth bowls and uncomplicated diagonals, producing an even, readable texture in paragraph settings.
It works well for UI and product typography, where clear letter shapes, open counters, and steady rhythm support fast scanning. The straightforward forms also suit body copy, instructional content, and signage-style applications that benefit from neutral presence and reliable legibility.
The overall tone is neutral and modern, with a slightly friendly, approachable feel created by the rounded shaping and uncomplicated forms. It reads as practical and dependable rather than expressive, making it well-suited to interfaces and everyday editorial use where clarity is the priority.
The design appears intended as an all-purpose, contemporary sans focused on clarity and consistency across uppercase, lowercase, and numerals. Its restrained detailing and open shapes suggest it was drawn to perform predictably across a wide range of common reading and interface contexts.
Spacing and proportions create a steady rhythm in text, with open internal space and restrained letterform detail. Diagonals (V, W, X, y) feel crisp without becoming sharp, and the family maintains a consistent visual color across mixed-case lines and numerals.