Sans Normal Sudov 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Centuria' by Catopodis, 'Deca Sans' by ParaType, and 'Gart Sans' by Vitaliy Gotsanyuk (names referenced only for comparison).
Keywords: headlines, packaging, posters, branding, signage, friendly, playful, approachable, retro, casual, approachability, display impact, softness, readability, rounded, soft terminals, humanist, bouncy, chunky.
A rounded sans with generous curves and softly blunted terminals throughout. Strokes are heavy and even, with subtly tapered joins and a slightly hand-drawn steadiness that keeps shapes from feeling purely geometric. Counters stay open and legible, while bowls and shoulders are broadly inflated, giving letters a compact, sturdy silhouette. The lowercase shows a single-storey a and g, a round i/j dot, and a generally wide, comfortable rhythm that reads clearly at display sizes.
Best suited for headlines, short passages, and branding where a friendly, high-impact voice is needed. It can work well on packaging, posters, signage, and UI accents where round forms and sturdy weight help maintain clarity and character.
The overall tone is warm and informal, with a buoyant, slightly retro flavor. Its rounded construction and softened corners make it feel welcoming and non-technical, suited to messaging that aims to be personable rather than strict or corporate.
Likely designed to provide a bold, approachable sans option that emphasizes softness and readability while maintaining strong presence. The rounded terminals and simplified, single-storey lowercase forms suggest an intention toward casual display use and friendly brand communication.
Capital forms are clean and simple with rounded corners, and diagonals (A, V, W, X, Y) keep a stable, weighty presence without sharp points. Numerals follow the same rounded logic, with smooth curves and consistent weight that harmonizes well with the letters.