Sans Normal Ridaz 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akagi', 'Akagi Pro', 'Anago', and 'Macha' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, approachable, playful, clean, soften geometry, friendly modernity, high impact, everyday clarity, rounded, soft corners, geometric, compact, sturdy.
A rounded, geometric sans with heavy, even strokes and smoothly softened corners throughout. Curves are built from near-circular bowls and broad arcs, while straight strokes end in gently rounded terminals that keep the texture soft rather than rigid. Proportions feel compact and sturdy, with generous counters that preserve clarity at display sizes. The overall rhythm is steady and consistent, producing a solid, contemporary typographic color in both uppercase and lowercase.
This face is well suited to headlines and short blocks of text where a friendly, contemporary presence is needed. It works particularly well for branding, packaging, posters, and signage, and can also fit UI and product contexts where rounded forms communicate approachability and clarity at larger sizes.
The softened geometry gives the font a friendly, approachable tone that reads modern and informal without becoming overly quirky. Its confident weight and rounded details add a sense of warmth and ease, making it feel welcoming and slightly playful while still staying clean and utilitarian.
The design appears intended to deliver a modern geometric sans with softened edges—combining strong, high-impact letterforms with a warm, accessible finish. Its consistent, rounded construction suggests a focus on creating a versatile display voice that feels contemporary and inviting.
Distinctly rounded joins and terminals create a cohesive, molded look across letters and numerals. The digit shapes follow the same soft, geometric construction, helping mixed text and numbers feel unified in headings and UI-like contexts.