Sans Normal Bogug 4 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, ui text, signage, branding, posters, modern, neutral, confident, clean, utilitarian, clarity, versatility, modernity, impact, geometric, rounded, even, solid, high legibility.
A robust sans with largely geometric construction and smooth, rounded curves. Strokes are uniformly thick with minimal modulation, producing a steady, dense color on the page. Counters are open and circular/oval, and curves join stems cleanly without decorative terminals. Proportions feel balanced and contemporary, with straightforward capitals and compact, readable lowercase forms that keep consistent rhythm across words.
This font suits short to medium-length text where clarity and impact matter, such as headlines, product/UI labels, navigation, and wayfinding. Its even, sturdy strokes also make it effective for posters and brand wordmarks that need a clean, contemporary look.
The tone is modern and matter-of-fact, with a confident, no-nonsense presence. Its solid weight and clean geometry give it an assertive but neutral voice that feels at home in contemporary interfaces and branding.
The design appears intended as a versatile, contemporary workhorse sans: simple geometry, strong readability, and a consistent texture that scales well from interface-sized text to prominent display settings.
Round letters (like O/C/G) read as near-circular, while straight-sided forms maintain crisp verticals and horizontals for a stable texture. Numerals appear clear and practical, matching the letterforms in width and weight for consistent alignment in mixed text.