Serif Normal Ollus 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, headlines, branding, literary, traditional, authoritative, scholarly, readability, tradition, authority, versatility, editorial voice, bracketed, robust, open counters, generous spacing, soft terminals.
A sturdy serif with broad proportions and a calm, even rhythm. Strokes stay largely uniform with gently modulated stress, and the serifs are bracketed and slightly flared, giving joins and terminals a softened, carved feel rather than sharp, mechanical edges. Counters are open and bowls are generous, which helps the face hold up at larger text and display sizes. The lowercase shows familiar, conventional forms with a two-storey a and g, compact ear and tail details, and relatively substantial serifs that keep the texture cohesive across words and lines.
This face is well-suited to editorial design, book typography, and magazine layouts where a classic serif texture and strong readability are valued. It can also serve confidently in headlines, pull quotes, and institutional branding that benefits from a traditional, authoritative tone.
The overall tone is classic and dependable, with an editorial gravitas that suggests print tradition and careful typography. Its bold-ish, confident presence reads as serious and established rather than delicate or trendy, making it feel well-suited to authoritative messaging.
The design appears intended as a conventional, workhorse serif that balances sturdy construction with softened detailing for comfortable reading. Its proportions and restrained contrast aim to provide a reliable typographic voice that feels established and versatile across text and display applications.
The wide set and sizable capitals create a strong headline voice, while the even color and open shapes keep longer lines from feeling cramped. Numerals are solid and readable with clear, traditional forms that match the serif detailing of the letters.