Sans Other Keluv 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, headlines, ui labels, posters, packaging, futuristic, playful, technical, modular, retro, distinctive sans, modern display, geometric system, friendly tech, geometric, rounded, monolinear, open counters, soft terminals.
This typeface is a geometric sans with a monolinear feel and softly rounded outer curves. Many forms rely on straight vertical stems paired with smooth arches, producing a modular, constructed rhythm across capitals and lowercase. Counters are generally open and generous, while joints are clean and simplified, giving letters a slightly engineered look. The numeral set follows the same logic with circular bowls and restrained, straightforward strokes that keep texture even in text.
It works well for branding and headlines where its modular geometry can be appreciated at larger sizes. The steady stroke behavior also suits UI labels, wayfinding-style snippets, and packaging or editorial display where a modern, designed texture is desired.
The overall tone is contemporary and slightly futuristic, with a friendly playfulness coming from the rounded arches and simplified construction. Its engineered geometry reads as technical without feeling cold, making it suitable for modern, design-forward settings where a distinctive voice is welcome.
The font appears intended to offer a distinctive geometric sans alternative that feels constructed and contemporary, using repeated arch-and-stem structures to create cohesion. It aims to balance clarity with personality, delivering a technical, modern voice without resorting to sharp or aggressive detailing.
The design leans on repeated structural motifs—vertical pillars, rounded tops, and clean cuts—which creates strong internal consistency and a recognizable silhouette. In running text it maintains an even color while still showing a characteristic, custom-built personality.