Slab Square Imfo 2 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, signage, western, circus, poster, retro, playful, high impact, vintage display, decorative texture, headline emphasis, blocky, bracketless, heavyweight, notched, stencil-like.
A heavy, blocky slab serif with broad proportions and flat, square-ended terminals. Strokes are largely monolinear with only modest contrast, creating a dense, poster-ready texture. The serifs read as unbracketed slabs, and many glyphs feature small interior notches/counters that create a punched or cutout effect, especially noticeable in rounds and at joins. Lowercase has a tall x-height and compact apertures, producing strong word-shapes and a tight, dark rhythm in text.
Best suited to display contexts such as posters, large headlines, signage, and bold branding where the slab structure and notched detailing can be clearly seen. It can work for short, impactful copy on packaging or event graphics, but is less ideal for long passages at small sizes due to its dense color and tight interior spaces.
The overall tone is bold and theatrical, with a showbill energy that recalls western and circus vernacular lettering. The notched details add a playful, slightly rugged character that feels loud, confident, and attention-seeking rather than refined.
The design appears intended as a high-impact display slab that combines sturdy, rectangular construction with distinctive cut-in details to create a memorable, vintage-leaning voice. It prioritizes immediacy and character in large-scale typography over subtlety in text settings.
Spacing appears intentionally assertive, and the dense counters and cut-in details can begin to fill in at smaller sizes, making the design most effective when given room to breathe. Rounded letters maintain a strong geometric solidity, while the notches introduce a distinctive texture that reads as decorative without becoming overly ornate.