Sans Normal Amrig 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, ui design, signage, posters, branding, modern, confident, clean, friendly, straightforward, clarity, modern utility, strong presence, neutral branding, everyday readability, geometric, monolinear, rounded, high legibility, crisp.
This typeface is a sturdy sans with monolinear strokes and broadly geometric construction. Curves are smooth and fairly circular (notably in O/C/G and the bowls of b/p), while terminals read as clean, squared-off cuts. Proportions are even and contemporary, with generous interior counters and consistent stroke rhythm that stays stable from capitals through numerals. The lowercase shows a compact, workmanlike structure (two‑storey a, single‑storey g) and maintains clear differentiation between similar shapes, supporting legibility at a range of sizes.
It suits bold headlines and short display settings where strong, clean shapes need to read quickly. The consistent geometry and open counters also make it a practical choice for UI labels, navigation, and clear signage, especially when a contemporary, straightforward sans is desired.
The overall tone is modern and pragmatic, with a confident, no-nonsense presence. Its rounded geometry adds a mild friendliness, but the heavy, stable silhouettes keep it feeling direct and authoritative rather than playful.
The design appears intended as a contemporary, versatile workhorse sans: geometric enough to feel current, but restrained and consistent enough to remain highly readable in real-world layouts. It prioritizes clarity, sturdy presence, and an even typographic color over stylistic flourish.
In text, the weight and open counters help maintain clarity, while the uniform stroke treatment gives lines a solid, even color. The figures match the letterforms well in width and density, creating a cohesive typographic texture for interface and branding contexts.