Sans Normal Akbak 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Candor' and 'BR Segma' by Brink, 'Chesna Grotesk' by Horizon Type, 'Krong' by Joelmaker, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, ui text, signage, posters, modern, friendly, confident, clean, straightforward, modern utility, clear readability, brand neutral, display impact, geometric, rounded, compact, sturdy, high legibility.
A heavy, geometric sans with smooth circular bowls, straight terminals, and a consistent stroke weight that keeps counters open and forms highly legible. Proportions feel compact and efficient, with broad curves in C/G/O and straightforward, linear construction in E/F/H/N. Lowercase shapes lean toward single‑storey, simplified forms with rounded shoulders and short joins, producing an even, contemporary texture in text. Numerals are similarly solid and simple, with generous apertures and clear differentiation at display sizes.
Well-suited to bold headlines, branding wordmarks, and marketing copy where a compact, geometric voice is desired. Its clear letterforms and open counters also make it a practical option for UI labels, navigation, and wayfinding or signage applications that benefit from sturdy, high-contrast presence against light backgrounds.
The overall tone is modern and approachable, combining a friendly roundness with a confident, no-nonsense presence. It reads as contemporary and utilitarian rather than expressive or decorative, making it feel dependable and direct.
The design appears intended as a contemporary workhorse sans: geometric, simplified, and highly readable, built to deliver strong emphasis in display settings while maintaining a clean, consistent texture in short text. Its restrained details suggest an aim for broad versatility across digital and print layouts.
Spacing and rhythm appear steady in continuous text, creating a uniform gray value suited to short-to-medium reading. The design’s emphasis on clean geometry and open counters supports clarity, while the weight gives headlines strong visual impact without relying on sharp or stylized details.