Sans Normal Admin 10 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: ui text, branding, headlines, editorial, signage, modern, clean, dynamic, technical, friendly, clarity, versatility, modernity, emphasis, oblique, geometric, rounded, open counters, high legibility.
A clean sans with an oblique construction and a broadly geometric skeleton. Strokes remain even and consistent, with rounded curves and open, circular counters that keep the forms clear at text sizes. The width runs on the generous side, and the italic angle creates a forward rhythm without becoming overly calligraphic. Uppercase shapes feel sturdy and simplified, while lowercase forms stay straightforward and highly readable, with compact joins and smooth terminals.
Well-suited to interface typography, product branding, and contemporary editorial layouts where a slanted sans can add energy without sacrificing clarity. Its open shapes and steady rhythm also make it a strong option for signage and informational graphics, especially where quick scanning is important.
The overall tone is contemporary and purposeful, combining a crisp, utilitarian clarity with a mild friendliness from its rounded geometry. The slant adds motion and emphasis, giving it an active, slightly sporty feel while staying neutral enough for general use.
Likely designed as a modern, oblique sans for versatile communication—balancing geometric simplicity with practical readability. The aim appears to be a clear, contemporary voice that can handle both display emphasis and continuous text.
Figures are simple and clean, matching the letterforms with rounded bowls and consistent stroke endings. Spacing appears comfortable in the sample text, supporting long lines and dense paragraphs without looking tight or fussy.