Sans Normal Bogiv 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Northpole' by 38-lineart, 'Swiss 721' by Bitstream, 'Newhouse DT' by DTP Types, 'FF Infra' by FontFont, 'Helvetica Now' by Monotype, 'Rationell' by PeGGO Fonts, 'Reyhan' by Plantype, and 'Nimbus Sans Round' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, product labels, signage, neutral, modern, friendly, clean, pragmatic, everyday readability, neutral utility, approachable modernity, clean consistency, rounded, humanist, open apertures, soft terminals, even rhythm.
A rounded, contemporary sans with smooth curves and softly finished terminals. Strokes are consistently weighted with little visible contrast, producing a steady, even texture in both display lines and mixed-case text. Uppercase forms are clean and straightforward, while the lowercase shows friendly shaping with generous bowls and open apertures; counters read clearly and spacing feels balanced rather than tight. Numerals follow the same calm, rounded construction, keeping the overall set cohesive and easy to scan.
This font works well for interface copy, product and service branding, and general editorial typography where a clean sans is needed without a rigid or technical edge. Its even color and open shapes also make it a solid choice for wayfinding and short informational text in print or on screens.
The tone is neutral and approachable, combining a modern simplicity with a subtly warm, human feel. Its rounded forms keep it from feeling overly clinical, making it suitable for communication that wants clarity without harshness.
The design appears intended as a versatile, general-purpose sans that emphasizes clarity and an approachable voice. Its rounded construction and restrained detailing suggest a focus on dependable readability across varied contexts rather than a strongly stylized statement.
Round letters like O/C/G and bowls in b/p/q feel smoothly drawn and stable, giving the face a dependable rhythm. The overall silhouette stays tidy and consistent across the character set, which supports legibility in longer passages and at medium sizes.