Slab Square Pema 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Clinto Slab' by XdCreative (names referenced only for comparison).
Keywords: editorial, magazines, headlines, branding, packaging, confident, traditional, scholarly, authoritative, readability, authority, editorial voice, sturdy display, bracketed serifs, sturdy, crisp, open counters, bookish.
A sturdy slab-serif with broad proportions and a steady, low-contrast stroke model. The serifs read as bold, squared-off slabs with slight bracketing, giving joints and terminals a confident, anchored feel. Capitals are wide and evenly built, while lowercase forms keep open counters and clear apertures for strong readability. Numerals are similarly robust and straightforward, matching the text’s even color and rhythmic spacing.
Well-suited to editorial typography where a strong, legible serif is needed, including magazine layouts, headings, pull quotes, and section titling. The wide stance and firm serifs also work well for branding and packaging that benefit from a reliable, heritage-leaning voice while remaining clean and readable in longer passages.
The tone is confident and traditional, with an editorial seriousness that feels dependable and slightly bookish. Its sturdy slabs and open shapes convey authority and clarity rather than delicacy, making it feel practical, grounded, and matter-of-fact.
Likely intended as a workhorse slab-serif that balances traditional serif cues with sturdy, square-ended construction for clarity and impact. The design appears focused on dependable readability and a confident presence across both display and text settings.
In text, the face maintains an even typographic color and a calm baseline rhythm, with noticeable width that helps characters stay distinct at display and body sizes. The overall impression is crisp and structural, favoring clear silhouettes over ornamental detailing.