Serif Normal Polab 7 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, book covers, magazines, posters, branding, editorial, literary, classic, formal, authoritative, impact, tradition, authority, display emphasis, editorial voice, bracketed, ball terminals, teardrop terminals, cupped serifs, high-contrast.
This is a robust serif with pronounced thick–thin modulation and bracketed, flared serifs that read as slightly cupped at the ends. Capitals are compact and weighty with strong vertical stress, while curves show crisp transitions into hairline joins. Several letters feature soft, rounded terminals (notably in forms like a, c, f, j, y, and 3) that add a subtle calligraphic finish to otherwise solid, blocky shapes. Numerals are strong and display-oriented, with 8 and 9 showing pronounced contrast and sculpted counters.
It performs best in headlines, magazine titles, and book-cover typography where its contrast and weight can be appreciated without crowding. It can also serve for short editorial subheads and branded statements, especially in print or high-resolution settings where fine hairlines remain clear.
The overall tone is traditional and editorial, projecting confidence and authority with a slightly old-style warmth. Its heavy color and dramatic contrast suggest a voice suited to established institutions and print-minded design rather than neutral UI minimalism.
The design appears intended as a contemporary, display-leaning take on a conventional serif, emphasizing strong contrast and a stately silhouette while adding friendly terminal details for character. It balances classical structure with enough flourish to stand out in attention-driven typography.
In text, the dense strokes create a dark page color and a rhythmic, classical cadence, while the more decorative terminal treatments keep it from feeling purely mechanical. The mix of sharp serif structure and rounded finishing details makes it particularly expressive at larger sizes.