Sans Superellipse Kaji 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Anantason Reno', 'Hinnual', 'Karnchang', 'Lohamon', and 'Phatthana' by Jipatype (names referenced only for comparison).
Keywords: sports branding, posters, headlines, app ui, packaging, sporty, aggressive, modern, energetic, tactical, impact, speed, branding, legibility, oblique, squarish, chamfered, compact, blocky.
A heavy oblique sans with a squarish, superellipse construction: counters and outer curves read like rounded rectangles rather than circles. Strokes are thick and uniform with low contrast, and terminals are cleanly cut with frequent angled or chamfer-like joins that sharpen the silhouette. The overall rhythm is compact and punchy, with tight apertures (notably in forms like C, S, and e) and sturdy, geometric bowls (e.g., O/Q/0) that stay wide and stable. Numerals match the letterforms with the same blocky curvature and clipped corners, producing a cohesive, strongly engineered texture.
Best suited to display settings that benefit from strong presence: sports and esports identities, event and promotional posters, action/game interfaces, product packaging, and punchy editorial headers. It can work for short navigational labels and UI elements when set with sufficient size and spacing to preserve clarity.
The typeface conveys speed and force—like motorsport branding, athletic uniforms, or action-oriented UI. Its forward slant and hard-edged geometry give it a competitive, tactical tone that feels contemporary and high-impact.
The design appears intended to deliver a fast, athletic display voice built from rounded-rectangle geometry and a pronounced forward slant. The consistent stroke weight and clipped detailing prioritize impact and a streamlined, industrial character over delicate text nuance.
Round forms lean toward rectangularity, and many letters emphasize straight-sided geometry over smooth humanist curves, which helps maintain a consistent, machine-cut feel. The bold mass and compact internal spaces make it most effective at larger sizes where the distinctive superellipse shapes and angled detailing remain clear.