Sans Normal Udgab 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Cosan' by Adtypo, 'Epoca Classic' and 'Impara' by Hoftype, 'Big Vesta' by Linotype, 'Koning Display' by LucasFonts, 'Skeena' by Microsoft Corporation, 'Artigua' by Picador, and 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, confident, friendly, modern, punchy, playful, impact, approachability, display, clarity, brand voice, rounded, soft corners, compact counters, high impact, sturdy.
A heavy, rounded sans with broad proportions and smooth, swelling curves. Strokes stay sturdy and even, with subtly tapered joins and gently softened corners that keep the forms from feeling rigid. Counters are relatively compact, giving letters a dense, poster-ready color, while curves in characters like C, S, and O read as clean and continuous. The lowercase shows single-storey forms (notably a and g), a short-shouldered r, and a curved-terminal t, reinforcing an approachable, contemporary construction.
This font is best used where strong presence is required: headlines, posters, storefront/signage, packaging, and bold brand marks. It also suits short UI labels, thumbnails, and social graphics where clarity at a glance matters more than airy text color.
The overall tone is bold and approachable: confident and attention-grabbing, but with rounded shapes that feel friendly rather than aggressive. It suggests a modern, consumer-facing voice with a slight playful warmth, suited to messaging that needs to feel strong and inviting at the same time.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice—combining dense, bold letterforms with smooth curves to maintain approachability. It prioritizes quick recognition and strong silhouette performance in display contexts.
In the text sample, the weight produces a dark, continuous texture with tight interior space, favoring impact over delicate nuance. Numerals appear robust and highly legible at display sizes, matching the letterforms’ rounded geometry and solid stance.