Serif Normal Pemed 10 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, packaging, posters, editorial, luxury, fashion, dramatic, modern classic, display impact, luxury signal, editorial voice, refined contrast, hairline serifs, bracketed, ball terminals, wedge terminals, crisp.
This serif presents a sculpted, high-contrast build with thick, rounded main strokes and extremely fine hairlines. Serifs are sharp and delicate, often reading as hairline wedges with subtle bracketing, while many joins and terminals show teardrop/ball-like shaping that adds a carved, glossy feel. Counters are generally compact and the rhythm is assertive, with wide, weighty capitals (notably the round forms) and more compact, sturdy lowercase. Numerals follow the same contrast logic, with elegant thin entry/exit strokes and heavier cores, producing a striking black-and-white texture in text.
Best used for display settings such as magazine mastheads, headlines, pull quotes, and brand marks where its high contrast and sharp detailing can be appreciated. It also suits premium packaging and campaign graphics that benefit from a polished, fashion-oriented voice. For longer text, it will read most comfortably at larger sizes with generous spacing to preserve the fine hairlines.
The overall tone is upscale and editorial, combining classic serif manners with a contemporary, high-drama finish. It feels suited to fashion-led design and premium branding where contrast and refinement signal sophistication. The crisp hairlines and bold masses also give it a slightly theatrical, headline-forward personality.
The design appears intended to deliver a modern editorial serif with strong luxury cues—maximizing contrast, sharpness, and sculpted terminals to create a memorable, high-impact texture. It prioritizes elegance and visual drama over neutrality, aiming to stand out in branding and headline typography.
Some letters feature distinctive cut-in notches and tapered joins that emphasize the contrast and add a slightly calligraphic, engraved quality. The type’s thin horizontals and hairline serifs create a lively shimmer at larger sizes, while the dense verticals can make paragraphs feel weighty and attention-grabbing.