Sans Normal Okdow 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Devanagari', and 'Neue Frutiger Paneuropean' by Linotype; 'Morandi' by Monotype; 'FreeSet' by ParaType; 'Agent Sans' by Positype; and 'Core Gothic N' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, neutral, clarity, impact, utility, modernity, geometric, rounded, open counters, compact, uniform strokes.
A solid, heavy sans with largely geometric construction and smooth, rounded curves. Strokes are uniform with minimal modulation, producing a sturdy, even texture across lines. Uppercase forms are broad and stable, while lowercase shows compact, practical shapes with open apertures and simple terminals. Curves (C, G, O, S) read as circular and controlled, and joins are clean without ornamental detailing; overall spacing and sidebearings feel balanced for dense, bold setting.
Well-suited to headlines and subheads where a strong, compact voice is needed, and it holds up well in posters, signage, and packaging that require fast recognition. It can also work in brand systems as a primary sans for bold statements, callouts, and navigation where clarity is prioritized over delicacy.
The overall tone is modern and straightforward, combining a friendly roundness with a firm, authoritative weight. It feels pragmatic and contemporary rather than expressive or decorative, projecting clarity and confidence in short bursts of text.
The design appears intended as a dependable, geometric-leaning sans that delivers a bold, contemporary presence without stylistic quirks. Its consistent stroke weight and rounded construction suggest a focus on clarity, repeatable rhythm, and versatile use across modern graphic applications.
The numerals are wide and highly legible at display sizes, with simple, robust forms that match the letterweight. The lowercase maintains a workmanlike rhythm suited to continuous text, while the uppercase has a strong headline presence; punctuation in the sample reads bold and clear, reinforcing the font’s utilitarian emphasis.