Sans Normal Lulen 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'BB Casual Pro' by Bold Studio, 'Newhouse DT' by DTP Types, 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, dynamic, modern, energetic, impact, motion, attention, branding, clarity, slanted, chunky, rounded, soft corners, compact apertures.
A heavy, right-slanted sans with broad proportions and dense, uniform strokes. Curves are generously rounded and corners are softened, giving counters a compact, sturdy feel. Letterforms lean on circular construction in characters like O/C/G while maintaining simplified terminals and a clean, contemporary silhouette. Spacing reads steady and supportive at display sizes, with a strong, continuous texture across lines.
Best suited to headlines and short blocks of text where a strong, slanted voice is needed. It works well for sports and fitness branding, event promotion, packaging, and large-format signage where impact and quick recognition matter.
The overall tone is forceful and energetic, with an athletic, forward-moving slant that suggests speed and confidence. Its weight and rounded construction keep it friendly enough for contemporary branding while still feeling bold and attention-grabbing.
Designed to deliver a bold, contemporary statement with a sense of motion. The rounded, low-detail forms prioritize clarity and punch over delicacy, aiming for a versatile display face that feels modern and energetic.
Uppercase shapes stay clean and blocky, while the lowercase introduces fuller bowls and a more informal rhythm in letters like a, g, and e. Numerals match the same solid, rounded language, reinforcing a consistent, punchy presence in mixed text.