Sans Normal Lomey 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Poynter Gothic' by Font Bureau, 'Latino Gothic' by Latinotype, 'Applied Sans' by Monotype, and 'Ryman Gothic' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, sporty, confident, energetic, modern, punchy, impact, emphasis, motion, visibility, display, slanted, rounded, compact, sturdy, clean.
A heavy, right-slanted sans with broad, rounded curves and sturdy, monoline strokes. The letterforms are compact and tightly built, with softened corners and generous counters that keep the weight readable. Curves dominate the construction (notably in C, G, O, and S), while diagonals and terminals are cleanly cut, giving the shapes a crisp, forward-leaning rhythm. Numerals match the bold, streamlined feel, with simple, highly legible forms and consistent stroke mass.
Best suited for short-to-medium display copy where strong emphasis is desired: headlines, posters, packaging callouts, and branding systems that need a bold, kinetic voice. It can also work for large-size UI or signage labels where a slanted, high-impact sans is appropriate, but its heavy weight favors larger sizes over extended body text.
The overall tone is assertive and energetic, with a distinctly dynamic, in-motion personality. Its bold slant and rounded construction feel sporty and promotional, projecting confidence and impact without becoming harsh or overly technical.
The design appears intended to deliver immediate visibility and forward motion through a strong oblique stance, rounded forms, and compact proportions. It prioritizes impact and legibility in display contexts, balancing softness in curves with crisp terminals for a modern, promotional look.
Spacing appears tuned for headline density, producing a strong typographic color in paragraphs. The slant is pronounced enough to read as purposeful emphasis, while the rounded geometry prevents the design from feeling aggressive. Uppercase and lowercase share a unified, contemporary shape language suited to strong display settings.