Sans Normal Sekul 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Nomenclatur' by Aronetiv, 'Midnight Sans' by Colophon Foundry, 'FS Industrie' by Fontsmith, 'Molde' by Letritas, 'RF Dewi' by Russian Fonts, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: ui text, signage, branding, editorial, packaging, clean, friendly, contemporary, practical, approachable, clarity, versatility, modern neutrality, softened geometry, rounded corners, soft terminals, open counters, even rhythm, clear numerals.
A clean sans with softly rounded corners and gently squared curves that keep the forms stable and readable. Strokes are uniform with minimal contrast, and terminals tend to be smooth and blunt rather than sharply cut, giving the letters a mild, engineered softness. Uppercase shapes are straightforward and compact, while lowercase forms maintain open counters and simple constructions; the single-storey a and g reinforce a plain, modern texture. Spacing and rhythm feel even in text, with clear differentiation across similar forms and numerals that read cleanly at a glance.
Well-suited to UI labels, product and service branding, and general-purpose editorial typography where a clean sans voice is needed. The rounded detailing and open shapes also work well for wayfinding, packaging, and short display lines that benefit from a friendly but restrained look.
The overall tone is modern and approachable, balancing a utilitarian clarity with a subtle softness. It feels neutral enough for everyday interfaces and information design, while the rounded details add a friendly, low-friction character.
Designed to provide an unobtrusive, dependable sans for broad use, combining clear letterforms with softened corners to avoid a harsh or overly technical feel. The goal appears to be versatility: legible in text, calm in tone, and consistent across letters and numerals.
Circular letters like O/C/G and the digit 0 lean toward squarish rounding rather than pure geometric circles, which contributes to a sturdy, screen-friendly presence. The punctuation and dots appear simple and solid, supporting straightforward text setting.