Sans Normal Jilil 8 is a very bold, very wide, high contrast, upright, normal x-height font visually similar to 'Gella Display' by Slava Antipov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logotypes, confident, playful, retro, techy, punchy, impact, display, clarity, modern branding, graphic emphasis, rounded, geometric, compact counters, flat terminals, blocky.
A heavy, geometric sans with broad proportions and smooth, circular construction in bowls and rounds. Stroke endings are predominantly flat and squared-off, with crisp joins and a clean, upright stance. Counters are relatively tight for the weight, and round letters show strong, simplified geometry (notably in C/O/Q and the lower-case bowls). The design mixes robust curves with occasional sharp diagonals (V/W/X/Z) for a punchy, high-impact rhythm.
Best suited to large-size applications such as headlines, posters, branding systems, packaging, and logo work where maximum impact is desired. The dense counters and broad forms make it less ideal for long passages of small text, but highly effective for short statements, titles, and graphic typography.
The overall tone is bold and assertive, with a friendly, slightly playful energy driven by the rounded shapes and oversized presence. It reads as modern and attention-grabbing, while also nodding to retro display sensibilities through its chunky, geometric forms.
The design appears intended as a statement-making display sans that combines geometric roundness with blunt, decisive terminals. Its proportions and simplified construction emphasize immediacy and recognizability, aiming for strong presence in contemporary visual communication.
The lowercase maintains the same solid, geometric logic as the capitals, with single-storey forms where applicable and compact apertures that emphasize density. Numerals are similarly wide and weighty, built from simple curves and straight cuts, suited to headline-scale use where shape clarity is prioritized over delicate detail.