Sans Superellipse Upju 1 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, logos, posters, gaming ui, sports branding, futuristic, tech, industrial, aggressive, sporty, impact, sci‑fi styling, machined geometry, brand presence, angular, octagonal, chiseled, inset counters, rounded corners.
A heavy, display-oriented sans with rounded-rectangle construction and sharply trimmed terminals. Strokes are consistently thick, with corners softened into superellipse-like curves while many joins and cuts are handled with crisp diagonal chamfers. Several glyphs feature distinctive inset cuts and wedge-shaped notches that create internal highlights and break up counters, producing a machined, stencil-adjacent feel without true stenciling. The overall rhythm is blocky and geometric, with wide bowls, compact apertures, and a strong baseline presence.
Best suited for large titles, identity marks, and short, high-impact messaging where its geometric mass and cut-in detailing can carry the design. It also fits interface-style graphics (game HUDs, sci‑fi panels, tech event materials) and bold packaging or apparel graphics that benefit from a tough, engineered texture.
The tone reads as futuristic and engineered—more “hardware” than “humanist.” Its angular chamfers and cut-in details suggest speed, robotics, sci‑fi interfaces, and competitive sports branding, giving the type a confident, assertive voice.
The design appears intended to modernize a rounded-rectangle grotesk base with aggressive chamfers and deliberate incisions, creating a distinctive “tech display” voice while retaining consistent geometry and strong readability at large sizes.
The numerals and capitals maintain the same rounded-rect geometry, and the cut-in motifs recur across multiple forms, reinforcing a cohesive system. At smaller sizes the interior notches and tight apertures are likely to dominate the texture, so it visually prefers headline scale where the detailing can be appreciated.