Sans Normal Itlig 7 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Premis' by Fenotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, sporty, techy, impact, clarity, approachability, brand voice, display readability, rounded, soft corners, compact counters, blocky, geometric.
A heavy, rounded sans with broad proportions and a smooth, geometric build. Strokes are consistently thick with gently softened corners, producing sturdy silhouettes and compact interior counters. Round letters lean toward squarish ovals, and curves connect with clean, almost engineered joins. The lowercase shows a tall x-height and short ascenders/descenders, keeping lines dense and even, while figures are wide and stable with clear, open shapes.
Best suited for headlines, branding, packaging, and signage where bold presence and quick readability matter. It can also work for short UI labels or promotional copy when you want a strong, compact line of text without sharp, aggressive edges.
The overall tone is assertive and contemporary, pairing a strong, poster-like presence with approachable rounded detailing. It feels energetic and practical rather than delicate, lending a friendly “built-to-perform” voice that fits modern branding and product-forward messaging.
The design appears intended to deliver maximum impact with minimal fuss: a geometric, rounded sans that reads confidently at large sizes and stays legible in dense, bold settings. Its tall lowercase and simplified forms suggest a focus on clarity and consistency across mixed-case text and numerals.
Spacing appears generous for such heavy shapes, helping prevent dark clumping in continuous text. The design favors simple, highly legible constructions and avoids fussy terminals, giving it a clean, workmanlike rhythm that holds up well at display sizes.