Sans Normal Osgez 10 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'ITC Stone Sans II' by ITC, 'Clearface Gothic' by Linotype, 'Monotype Clearface Gothic' and 'Ocean Sans' by Monotype, 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Cleargothic Pro' by SoftMaker, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, playful, retro, chunky, energetic, impact, approachability, clarity, display, soft corners, rounded terminals, compact, stout, bulky.
A heavy, geometric sans with broad, rounded bowls and softened corners that keep the color dense without feeling sharp. Strokes are consistently thick with modest modulation, and many joins and terminals finish with subtle rounding or squaring that reads cleanly at large sizes. Proportions are compact and sturdy: wide counters in letters like O and P balance the weight, while straight-sided forms (E, F, T) stay blocky and stable. Lowercase shapes follow the same robust construction, with simple, solid forms and compact apertures that emphasize mass and uniformity.
Best suited to headlines, posters, and short copy where its dense weight and simple geometry deliver strong impact. It also works well for branding, packaging, and signage that benefits from a friendly, attention-grabbing presence, including number-heavy applications like price points or calls to action.
The overall tone is bold and approachable, mixing a utilitarian sign-painting solidity with a warm, slightly retro friendliness. Its chunky silhouettes and rounded geometry give it an upbeat, informal voice that feels confident rather than aggressive.
The design appears intended to provide a high-impact, highly legible display sans built from simple geometric forms, balancing strong presence with softened details for a more welcoming feel.
Spacing appears generous enough for display use, but the heavy weight and compact apertures can cause letters to visually merge in longer passages. The numerals match the same stout, rounded construction, supporting a consistent typographic color across mixed text and figures.