Sans Normal Abbab 17 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Matt' by Fontfabric and 'Nietos' by Melvastype (names referenced only for comparison).
Keywords: ui labels, editorial, branding, packaging, posters, clean, modern, friendly, energetic, informal, modern emphasis, approachability, readable italic, clean versatility, slanted, humanist, open apertures, rounded terminals, smooth curves.
A slanted sans with smooth, rounded forms and a steady, even stroke. Curves are built from clean circular/elliptical geometry, while joins stay crisp and uncluttered, keeping counters open and legible. The lowercase shows a compact, tidy rhythm with single-storey shapes (notably the a and g), and the overall spacing feels balanced with slightly lively, forward-leaning proportions. Numerals follow the same rounded, gently angled construction, with clear differentiation between figures and consistent weight distribution.
Works well for interface text, product branding, and marketing copy where a modern italic voice is needed without sacrificing clarity. It can also support editorial pull quotes, subheads, and short-to-medium paragraphs, and scales effectively for posters and display lines thanks to its clean shapes and open counters.
The overall tone is contemporary and approachable, with the italic slant adding motion and a casual, conversational feel. It reads as friendly and straightforward rather than formal or technical, making the voice feel active without becoming quirky.
The design appears intended to provide a versatile italic sans that feels contemporary and approachable, pairing geometric roundness with a human, readable rhythm. Its goal seems to be delivering a crisp, energetic emphasis style suitable for everyday design systems and branding contexts.
Round letters like O/Q are smooth and even, with a simple Q tail; diagonals (V/W/X/Y) are sharp and confident, reinforcing the forward momentum. The design maintains a consistent texture across uppercase, lowercase, and numerals, supporting clear reading in continuous text while still feeling expressive.