Sans Normal Loroz 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Kievit' by FontFont, 'Ideal Sans' by Hoefler & Co., 'Adagio Sans' by Machalski, 'Mundo Sans' by Monotype, 'Qamari Sans' by NamelaType, 'Mato Sans' by Picador, 'Monsal Gothic' by The Northern Block, 'Plusquam Sans' by Typolis, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, friendly, punchy, retro, impact, motion, attention, approachability, rounded, soft-cornered, compact, sturdy, bouncy.
A heavy, right-leaning sans with rounded terminals and broadly curved construction. The strokes stay consistently thick, producing dense, compact counters and a strong, blocky silhouette that remains smooth rather than sharp. Curves are generous in letters like C, G, O, and S, while diagonals in A, K, V, W, X, and Y read wide and stable. Spacing and rhythm favor headline impact: forms feel slightly condensed by their weight, and the italic slant creates forward motion without introducing calligraphic contrast.
Best suited to display sizes where weight and slant can do the work—headlines, short slogans, posters, and prominent UI or campaign moments. It fits energetic branding contexts such as sports, entertainment, and bold product packaging, where an approachable but forceful typographic voice is needed.
The overall tone is bold and upbeat, with a dynamic, forward-leaning presence that suggests momentum and confidence. Its rounded geometry keeps it approachable and contemporary, avoiding an aggressive or harsh feel. The result is a lively, attention-grabbing voice that still reads friendly and accessible.
The design appears aimed at delivering maximum impact with a smooth, modern feel: a bold italic sans that reads quickly, communicates motion, and maintains friendliness through rounded, low-detail shapes.
Numerals are heavy and highly legible, with rounded bowls and strong joins that match the letterforms. Lowercase shapes appear compact and sturdy, and the italic angle is consistent across the set, reinforcing a cohesive, fast-moving texture in longer lines.