Sans Normal Nomir 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Latina' by Latinotype, 'Breno' by Monotype, 'Tabac Sans' by Suitcase Type Foundry, and 'Fieldwork' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, punchy, impact, approachability, display clarity, retro flavor, rounded, soft corners, ink-trap feel, high impact, compact counters.
A heavy, rounded sans with broad proportions and substantial, even strokes that create a dense, confident text color. Forms lean on circular and oval geometry, with softened joins and subtly notched inner corners that read like mild ink-traps, helping counters stay open at large sizes. Uppercase shapes are sturdy and squared-off in silhouette while remaining rounded at corners; lowercase follows a single-storey, geometric approach with wide bowls and simple terminals. Numerals match the letterforms’ weight and roundness, maintaining consistent mass and clear figure shapes.
Best suited to headlines, display copy, posters, and bold brand marks where its mass and rounded forms can work at larger sizes. It also fits packaging and signage that benefits from an inviting, high-impact voice, and short promotional lines where the dense color reads as intentional emphasis.
The overall tone is upbeat and approachable, with a bold, poster-like presence that feels slightly retro and informal rather than corporate. Its soft geometry and chunky rhythm give it a friendly, toy-like warmth while still reading as strong and assertive.
The design appears intended to deliver maximum impact with a friendly, geometric voice: strong weight, rounded construction, and subtly protected counters to preserve readability in large, saturated settings. It prioritizes bold presence and characterful texture over delicate detail.
The font’s wide stance and generous curves produce strong horizontal emphasis, and the tight internal spaces become a defining visual feature, especially in dense words and all-caps settings. Round letters (O, C, G, Q) establish the dominant motif, while diagonals and joins keep the texture lively without sharpness.