Sans Normal Gogov 14 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, approachable, modern, lively, approachability, modernity, motion, clarity, versatility, rounded, humanist, soft, smooth, airy.
A slanted, rounded sans with smooth, continuous curves and minimal stroke modulation. Forms are compact and slightly condensed, with open apertures and generous rounding at joins and terminals, giving letters a soft, flowing silhouette. The rhythm is even and legible in text, with simple geometric underpinnings tempered by humanist irregularity; round letters stay clean and elliptical, while straights carry a gentle sweep rather than rigid verticality. Numerals follow the same relaxed construction, with clear, uncomplicated shapes and consistent spacing.
Well suited to branding and packaging that benefits from a friendly, contemporary voice, as well as posters, short headlines, and social media graphics where a lively slanted sans can add momentum. It can also work for UI accents or callouts when a softer, more personable tone is desired over a neutral text face.
The overall tone is warm and informal, with an easy, conversational energy. Its slant and rounded terminals suggest motion and friendliness, making the voice feel light and personable rather than technical or severe.
Likely designed to deliver a modern sans that feels approachable and energetic, combining rounded geometry with a humanist slant for readability and charm in both display and short text settings.
The italic stance reads as an integral, drawn style rather than a mechanically sheared roman, and the rounded terminals keep dense passages from feeling sharp. Counters remain open in common problem areas (like a/e/s), supporting clarity at small-to-medium sizes.