Sans Normal Dogas 1 is a light, wide, low contrast, upright, normal x-height font.
Keywords: branding, headlines, signage, posters, ui labels, modern, clean, friendly, neutral, calm, clarity, simplicity, versatility, modernity, open counters, monoline, geometric, rounded, clean terminals.
A sans serif with generous horizontal proportions and smooth, round construction. Strokes are uniform and slender, with soft joins and largely circular bowls that keep counters open and even. The rhythm is calm and consistent, with simple terminals and a slightly airy spacing that enhances clarity at display sizes and in short text.
Well suited to brand identities needing a neutral, contemporary sans; editorial headlines; posters and signage where openness matters; and UI/UX elements such as navigation, labels, and dashboards. It also works for short to medium-length text in applications where a light, spacious texture and clear character shapes are desirable.
This typeface feels clean, modern, and quietly confident, with a friendly tone that stays professional. The open shapes and restrained detailing give it an approachable, contemporary voice suited to neutral branding and clear communication.
The design appears intended to provide a straightforward, contemporary sans serif voice with high legibility and minimal stylistic distraction. Its broad proportions and open forms suggest a focus on comfortable reading and a crisp, modern presentation across headings and interface-like settings.
Round letters (like O/C/G) read as smooth and near-circular, while diagonals (V/W/X/Y) are sharp and clean without decorative flares. Numerals are simple and highly readable, matching the letterforms’ restrained, even stroke behavior.