Sans Normal Uldag 1 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui, branding, signage, editorial, presentations, modern, friendly, calm, straightforward, clean, clarity, neutrality, readability, versatility, utility, open counters, generous spacing, clean terminals, steady rhythm, modern neutral.
A clean sans with broadly proportioned, rounded forms and generous counters. Strokes appear even and steady with subtle modulation, and terminals are mostly straight-cut, keeping the texture crisp rather than soft. Capitals sit with a stable, geometric presence, while the lowercase maintains clear, uncomplicated shapes and a consistent rhythm across words. Numerals follow the same straightforward, open construction, matching the alphabet’s clear, modern voice.
Well suited to UI and product typography, signage and wayfinding, and general branding systems that need a modern, unobtrusive voice. It also works for editorial subheads, presentations, packaging, and informational print where consistent rhythm and clear letterforms matter.
This typeface reads as calm, contemporary, and quietly confident. Its smooth curves and open spacing give it a friendly, approachable tone while still feeling professional and organized.
The design appears intended to be a dependable, general-purpose sans that prioritizes clarity and even color in text. Its rounded geometry and open apertures aim to stay legible across sizes while keeping a contemporary, neutral personality.
The overall feel is slightly expansive, with comfortable letter spacing and broad shapes that help avoid crowding in text. The sample setting shows a stable line-to-line texture with clear differentiation between common forms, supporting long strings of mixed case and numerals.