Sans Normal Osbab 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akagi' and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, chunky, retro, high impact, approachability, display clarity, retro cueing, rounded, soft corners, compact, informal.
A heavy, rounded sans with broad, softly curved strokes and minimal contrast. Curves are built from generous circular forms, while joins and terminals stay blunt and slightly softened rather than sharp. The uppercase has a compact, blocky footprint with ample counters (notably in B, D, O, P, R), and the lowercase keeps simple, sturdy constructions with a single-storey a and g and a short, thick-shouldered r. Numerals are bold and open, designed for strong presence and quick recognition at display sizes.
Best suited to headlines and short-form display work where bold, rounded forms can carry personality—such as posters, packaging, branding, and attention-grabbing signage. It can also work for subheads and UI accents when a friendly, high-impact voice is desired, while longer passages may feel dense due to its weight.
The overall tone is friendly and energetic, with a casual, approachable voice. Its chunky proportions and rounded geometry give it a retro sign-painting and poster-like feel, balancing confidence with warmth rather than severity.
This design appears aimed at delivering maximum visual impact with an approachable, rounded character. The simplified, sturdy letterforms prioritize clarity and punch at large sizes, evoking a contemporary take on retro, geometric display sans styling.
Spacing appears comfortable for large text, and the consistent stroke thickness creates a strong, even color on the page. The sample text shows stable word shapes and clear counters, favoring impact and legibility over delicate detailing.