Sans Normal Itbef 11 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, modern, attention-grabbing, approachability, clarity, brand voice, rounded, soft, geometric, compact counters, large apertures.
A heavy, rounded sans with broad proportions and a sturdy, even stroke that keeps shapes calm and consistent. Curves are built from smooth circular/elliptical forms, producing soft corners and generous bowls, while counters tend to be compact relative to the overall weight. The lowercase shows a tall x-height and simple, upright construction, with single-storey forms and straightforward terminals that keep the texture dense and highly legible at display sizes. Numerals match the same chunky, rounded language for a cohesive typographic color across mixed text.
Best suited to headlines, posters, and brand marks that need instant visibility and a friendly tone. It also works well for packaging, signage, and social graphics where large, rounded letterforms maintain clarity at a glance.
The overall tone is upbeat and approachable, with a buoyant, cartoon-adjacent friendliness that still reads clean and contemporary. Its sheer mass and rounded geometry make it feel confident and loud without becoming aggressive.
The design appears intended to deliver maximum impact with a warm, geometric voice—prioritizing bold presence, simple construction, and quick recognition in display contexts.
In paragraphs the font creates a dark, emphatic typographic color, so spacing and line breaks become part of the visual rhythm. The combination of wide rounds and tight inner counters favors short bursts of text and bold statements where clarity and impact matter most.