Sans Normal Itguw 3 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Belle Sans' by Park Street Studio, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, bold, friendly, sporty, retro, confident, impact, approachability, brand presence, display clarity, modern advertising, rounded, blocky, compact counters, high impact, soft corners.
A heavy, wide sans with rounded construction and softened joins that keep the color dense while avoiding harshness. Strokes are uniform and low-contrast, with broad curves in O/C/G and squared-off terminals in E/F/T that read cleanly at large sizes. Counters are relatively compact for the weight, and the overall rhythm is steady and built for strong headline presence. Figures are equally robust and wide, matching the caps’ mass and giving numerals a sturdy, display-oriented feel.
Best suited to headlines, posters, and prominent branding where maximum impact is needed. Its wide, rounded shapes also fit well for sportswear graphics, packaging fronts, and bold UI moments such as hero banners or section titles where clarity at a glance matters.
The tone is assertive and upbeat, combining strong presence with approachable roundness. It suggests contemporary sports and pop advertising energy, with a subtle retro flavor from its wide proportions and chunky, rounded forms.
The design appears intended to deliver high-impact display typography with an approachable, rounded voice—balancing strong geometric mass with friendly curves for modern advertising and brand-forward applications.
Lowercase forms maintain a high, solid silhouette with minimal delicacy, and the punctuation shown in the sample text holds up well against the heavy letterforms. Overall spacing appears generous enough to keep the bold shapes from clogging, helping the font stay legible in short lines and big sizes.