Sans Normal Nelab 4 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, sporty, impact, approachability, modernity, display strength, legibility, geometric, rounded, chunky, compact counters, blunt terminals.
This typeface uses heavy, rounded geometry with broad proportions and a steady, even stroke. Curves are built from smooth circular/elliptical forms, while corners are softened, giving letters a sturdy, molded look. Counters are relatively tight in letters like a, e, s, and 8, and the overall rhythm is dense but consistent. Uppercase forms are wide and stable; lowercase shows a single-storey a and g, a tall, straight-sided m/n, and a compact, sturdy t with a short crossbar.
Best suited to headlines, display typography, and short blocks of text where its weight and width can create strong hierarchy. It works well for branding, packaging, signage, and promotional graphics that benefit from a solid, contemporary sans voice.
The overall tone is bold and approachable, with a contemporary, high-impact presence. Its rounded construction reads friendly rather than severe, while the mass and width convey confidence and energy suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual impact with a friendly, geometric feel—prioritizing bold silhouettes, rounded forms, and sturdy construction for clear, modern display use.
At larger sizes the shapes look clean and cohesive, with strong silhouettes and minimal internal detailing. Because the interior spaces run small, very small text sizes or low-contrast reproduction may reduce clarity in tighter letters and numerals.