Sans Superellipse Hulis 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Avanti' by Glowtype, 'Antry Sans' by Mans Greback, 'Hanz' by Santi Rey, 'Sans Beam' by Stawix, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, punchy, playful, retro, friendly, impact, compactness, approachability, blocky, rounded, compact, heavy, high impact.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and largely uniform, with tight counters and short apertures that create dense, ink-rich silhouettes. Curves resolve into squarish bowls and rounded terminals, giving letters a superellipse-like geometry rather than purely circular forms. The rhythm is steady and built for impact, with sturdy verticals and minimal detail, keeping the overall texture dark and cohesive in both uppercase and lowercase.
Best suited for short, high-visibility settings such as headlines, posters, logotypes, packaging, and storefront or event signage. It can also work for bold UI labels or section headers where a friendly, attention-grabbing voice is needed, but it is less ideal for long passages due to its dense counters and dark text color.
The font projects a confident, upbeat tone that feels friendly but forceful. Its chunky shapes and rounded corners add approachability, while the dense color and compact fit bring a loud, poster-forward energy reminiscent of mid-century display typography and contemporary headline branding.
Likely designed to deliver maximum presence in limited horizontal space, using rounded-rectangular forms to stay approachable while remaining strongly graphic. The simplified, uniform stroke behavior emphasizes clarity and repeatable shapes for reliable impact across large-scale display applications.
Lowercase forms maintain the same blocky, rounded construction as the caps, and the numerals share the same compact, weighty presence for consistent set harmony. Small inner spaces and closed shapes suggest it is most visually comfortable at display sizes where counters can breathe.