Sans Superellipse Humes 9 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Rhode' by Font Bureau, 'CF Blast Gothic' by Fonts.GR, 'Sztos' by Machalski, 'DIN Next' and 'DIN Next Paneuropean' by Monotype, and 'Herd' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, assertive, industrial, sporty, punchy, utilitarian, space-saving impact, bold branding, headline clarity, rounded geometry, condensed, blocky, rounded corners, compact, sturdy.
A compact, heavy sans with squared-off proportions softened by consistently rounded corners. Curves resolve into superellipse-like bowls and counters, giving letters like O, C, and G a rounded-rectangle feel rather than a true geometric circle. Strokes are uniform and dense, with short joins and tight apertures that keep the silhouette blocky; terminals are blunt and clean. Numerals follow the same stout, compact logic, and the overall rhythm is tightly spaced and high-impact, optimized for strong silhouettes at display sizes.
Best suited to headlines, posters, and large-scale messaging where a compact but forceful presence is needed. It can work well for sports branding, product packaging, and punchy signage, especially when space is limited and strong silhouettes are prioritized over airy readability at small sizes.
The tone is bold and no-nonsense, leaning toward industrial and athletic branding where urgency and strength are desirable. Its condensed heft reads confident and slightly retro, with a workwear/poster sensibility rather than a refined editorial voice.
Likely intended as a high-impact display sans that combines condensed economy with softened, rounded-rectangle geometry. The goal appears to be maximum visual weight and immediate legibility in branding and headline contexts while maintaining a friendly edge through rounded corners.
The design emphasizes exterior shape over interior openness: counters in letters such as a, e, and s appear relatively small, and the lowercase shows single-storey forms with simple construction. The uppercase maintains a uniform, poster-like presence, and the overall set feels engineered for quick recognition and emphatic headlines.