Sans Normal Maluv 10 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Dean Gothic' by Blaze Type, 'DX Rigraf' by Dirtyline Studio, 'Murs Gothic' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, 'Jasan' by Storm Type Foundry, 'Radiate Sans' by Studio Sun, 'Makro' by Tokotype, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event graphics, sporty, punchy, energetic, bold, retro, impact, motion, branding, emphasis, slanted, rounded, heavy, compact, dynamic.
A heavy, right-slanted sans with rounded, slightly squared-off curves and a consistently thick stroke that gives letters a solid, blocky silhouette. Counters are relatively tight, and joins tend to be smooth rather than sharp, keeping forms compact despite the strong weight. The rhythm is forward-leaning and dynamic, with broad, stable capitals and sturdy lowercase shapes; numerals match the same chunky, rounded construction for a unified texture in mixed setting.
Best suited to short, high-visibility settings such as headlines, posters, sports and fitness identities, product packaging, and promotional graphics. It can work for brief callouts or subheads where impact matters more than delicate detail, and it pairs well with simpler body-text faces in editorial or marketing layouts.
The overall tone is assertive and kinetic, with a sporty, high-impact feel. Its slant and mass convey motion and confidence, while the rounded edges add approachability and a mildly retro display flavor.
The design appears intended to deliver maximum impact with a sense of speed and momentum, using a strong slant and compact, rounded letterforms to stay bold and legible in display contexts. Its consistent, heavy construction suggests a focus on branding and attention-grabbing typography rather than extended reading.
At text sizes the dense interior spaces and thick strokes create a dark typographic color, especially in long lines. The italic angle is prominent enough to read as intentionally dynamic rather than merely oblique, making it feel suited to emphasis and headline-driven compositions.