Sans Superellipse Utgam 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Eurostile Next' and 'Eurostile Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, packaging, techy, modern, industrial, confident, clean, geometric system, friendly tech, strong clarity, cohesive numerals, rounded, squared, geometric, compact, soft corners.
A geometric sans with a strong rounded-rectangle (superellipse) construction throughout. Corners are generously softened while stems and horizontals stay straight and even, creating a sturdy, monoline presence. Curves on C/G/S and the bowls of B/P/R are squarish and controlled rather than fully circular, and counters tend to be compact with consistent apertures. The overall width is generous and the rhythm is regular, with crisp terminals and a slightly technical, engineered feel.
Best suited to branding and headline work where a strong, geometric voice is desirable, such as technology, product identities, and industrial or sports-oriented graphics. The squared rounding also makes it a natural fit for UI labels, dashboards, signage, and packaging where clarity and a contemporary, engineered aesthetic are priorities.
The font conveys a contemporary, tech-forward tone—clean, confident, and somewhat industrial—tempered by friendly rounding that keeps it approachable. It reads as purposeful and functional, with a mild retro-digital flavor reminiscent of interface and hardware labeling.
The design appears intended to merge a disciplined geometric structure with softened corners for approachability, delivering a modern, system-like sans that remains visually distinctive. Its consistent superelliptical logic suggests an emphasis on cohesion across letters and numerals for identity and interface use.
Figures follow the same squared-and-rounded logic, with notably rectilinear 0 and similarly constructed 8/9, supporting a cohesive system look. The uppercase set feels especially display-oriented due to its broad proportions and tight internal spaces, while the lowercase maintains a compact, utilitarian texture. The sample text shows strong word-shape consistency and stable spacing suited to blocky, high-impact settings.