Sans Normal Okbig 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Asen Pro' by Asenbayu, 'Quickflio' by Brenners Template, 'Kinetika' by Monotype, 'Cogenta' and 'Cogenta Text' by SRS Type, and 'Carmen Sans' by StudioJASO (names referenced only for comparison).
Keywords: headlines, branding, signage, packaging, ui labels, friendly, modern, confident, clean, approachable, clarity, approachability, modernity, impact, versatility, geometric, rounded, smooth, soft-cornered, high legibility.
A sturdy sans with generous, rounded bowls and consistently heavy strokes that stay even through curves and diagonals. The construction leans geometric, with circular counters in O/o and broad, open apertures in letters like c and e, while terminals are clean and mostly straight, giving a crisp silhouette despite the softness of the curves. Uppercase forms are wide and stable, with a straightforward, flat-topped E/F/T and a balanced S; the lowercase keeps a single-storey a and g, reinforcing a simple, contemporary texture. Numerals are full and prominent, matching the letter weight and maintaining clear, uncomplicated shapes for at-a-glance reading.
Best suited to display and short-to-medium text where strong presence and clarity are needed, such as headlines, brand wordmarks, packaging callouts, posters, and wayfinding. It can also work well for UI labels and buttons where a friendly but emphatic sans helps maintain readability and hierarchy.
The overall tone is upbeat and approachable, pairing a friendly roundness with a confident, no-nonsense weight. It reads contemporary and utilitarian rather than quirky, with a clear, direct voice suited to modern brand and interface environments.
This font appears designed to deliver a modern, approachable sans voice with strong visual impact and straightforward, geometric letterforms. The emphasis is on clarity and consistency—producing an even typographic color and reliable shapes that remain legible and confident across prominent applications.
Spacing appears comfortable and even, creating a smooth rhythm in continuous text. The dots on i/j are round and substantial, and the punctuation in the sample reads solid and consistent with the letter weight, supporting a cohesive typographic color.