Sans Normal Okmir 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gramatika' by Tokotype and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, ui labels, signage, modern, friendly, confident, clean, tech, clarity, modern branding, screen readability, strong presence, geometric, rounded, crisp, solid, high legibility.
A sturdy geometric sans with uniform strokes and generously rounded curves. Counters are open and near-circular in letters like O, C, and G, while terminals are cleanly cut with minimal flare. The lowercase shows a single-storey a and g, a compact ear on g, and a short-armed t with a flat crossbar; the overall rhythm is even, with consistent spacing and a slightly squared, engineered feel in diagonals and joins. Numerals are clear and straightforward, with a simple 1 and balanced, round 0 and 8 that align well with the type’s circular construction.
Well suited to headlines, branding marks, and packaging where a strong, friendly sans is needed. It also works effectively for UI labels, navigation, and signage thanks to its open counters and clear, uncomplicated forms. In longer passages it will read best when given comfortable line spacing to balance the dense typographic color.
The tone is contemporary and approachable, combining a friendly roundness with a confident, no-nonsense presence. It feels utilitarian in a good way—clear, steady, and optimized for quick recognition—while still reading as warm rather than clinical.
The design appears intended as a contemporary workhorse sans that leans on geometric construction for clarity and consistency. Its rounded forms and simple lowercase structures suggest an emphasis on approachable modern branding and screen-forward communication.
The heavy color and broad curves make the design hold up well at medium-to-large sizes, and the straightforward shapes keep letterforms distinct in dense settings. Curved characters dominate the visual identity, giving text a smooth, cohesive texture across words and lines.