Sans Normal Kegan 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Browser Sans' by AVP, 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Moveo Sans' by Green Type, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, confident, casual, impact, speed, modern branding, headline clarity, oblique, rounded, geometric, compact, clean.
A heavy oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes maintain an even, low-contrast thickness, with tight interior counters and compact apertures that keep the silhouettes dense. The italic angle is consistent across capitals, lowercase, and numerals, giving lines of text a strong forward rhythm. Terminals are mostly clean and blunt, with subtly softened corners that prevent the forms from feeling harsh at large sizes.
Best suited for short-to-medium display text where a strong, forward-leaning presence is desirable—headlines, posters, branding lockups, and promotional graphics. It also fits sporty or tech-leaning packaging and apparel applications, where dense, slanted letterforms help create motion and emphasis. For long body copy, the compact counters and heavy texture may feel intense, but it performs well for punchy statements and callouts.
The overall tone is assertive and fast-moving, with a contemporary, sporty feel. Its slanted stance and dense black color read as confident and energetic, suited to messaging that wants urgency or impact without becoming aggressive. The rounded geometry adds approachability, keeping the voice modern and casual rather than industrial.
The design appears intended to deliver high-impact communication with a sense of speed and modernity. By combining geometric roundness with a consistent oblique angle and even stroke weight, it aims for a clean, contemporary look that remains friendly while projecting confidence.
Capitals present broad, stable shapes with generous curves in letters like C, G, and O, while the lowercase shows compact bowls and a sturdy baseline presence. Numerals follow the same oblique, solid construction and are designed to stand out clearly in display settings. Spacing appears tuned for headline use, producing a tight, cohesive texture in longer samples.