Sans Normal Ogdy 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Averta Standard PE' by Intelligent Design, 'Aestetico' by Latinotype, 'June Pro' by Schriftlabor, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, playful, impact, clarity, approachability, modernity, display strength, geometric, rounded, blocky, compact, high-impact.
A heavy, geometric sans with broad proportions and softly rounded curves. Strokes are consistently thick with minimal modulation, producing dense, dark letterforms and strong, stable counters. Terminals are clean and mostly straight-cut, while bowls and shoulders stay smooth and circular, giving the design a sturdy, constructed feel. Spacing appears generous enough for clarity at display sizes, and the lowercase maintains a straightforward, single-storey construction for forms like a and g.
Well-suited for headlines, posters, and prominent UI or editorial callouts where maximum impact is needed. It can work effectively in branding and packaging, especially for modern, friendly identities, and for signage where bold shapes aid quick recognition at a distance.
The overall tone is bold and approachable: assertive in color but softened by rounded geometry. It reads as contemporary and upbeat, with a slightly playful solidity that feels confident rather than aggressive.
The design appears intended as a high-impact geometric sans that prioritizes bold presence and clean, contemporary shapes. It aims to deliver immediate legibility and a strong visual voice for display typography while keeping a friendly, rounded character.
Figures are built to match the same robust rhythm as the letters, with clear shapes and large interior spaces where applicable (e.g., 8, 9). The design’s weight and width make it most visually consistent when used in short bursts, where its strong silhouette can lead the composition.