Sans Normal Kenur 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, and 'Brown Pro' by Shinntype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, confident, modern, punchy, impact, motion, clarity, modernity, oblique, geometric, rounded, compact, smooth.
A slanted, heavy sans with smooth, rounded curves and blunt terminals that keep counters open and shapes simple. The drawing leans on geometric construction—ovals and near-circles in O/0, broad bowls, and steady, low-contrast strokes—creating a consistent, compact texture. Uppercase forms are sturdy and slightly condensed in feel, while lowercase maintains a straightforward, utilitarian rhythm with clean joins and minimal detail. Numerals are robust and highly legible, matching the letterforms’ rounded, solid presence.
Best suited for display applications where impact and momentum matter, such as headlines, posters, promotional graphics, and branding. It can also work for short-to-medium runs of text when a strong, energetic tone is desired, especially in contemporary or sport-leaning visual systems.
The overall tone is energetic and assertive, with an athletic, forward-driving motion from the italic angle. Its weight and simplified geometry give it a no-nonsense, contemporary voice that reads as confident and practical rather than delicate or formal.
The design appears intended to deliver a modern, high-impact sans that stays clean and readable while projecting speed and emphasis through its consistent oblique stance and rounded, geometric construction.
The slant is pronounced and consistent across caps, lowercase, and figures, helping long lines of text feel fast and directional. Round letters (o, e, c) stay smooth and even, while diagonals (v, w, x, y) are strong and stable, reinforcing a bold, graphic silhouette.