Sans Normal Alkem 7 is a bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, approachable, display impact, brand presence, clarity, friendly tone, modern utility, rounded, geometric, open apertures, high legibility, soft corners.
A heavy, rounded sans with broad proportions and smooth, circular bowls. Strokes are uniform with minimal modulation, and terminals are clean and largely horizontal/vertical, giving a crisp, engineered finish. Curves are generous and slightly squared-off in places, with open counters and apertures that keep interior space clear at large sizes. The lowercase shows compact ascenders/descenders and sturdy joins, while the numerals are wide and stable with simple, highly readable forms.
Best suited to large-scale applications where impact and clarity matter, such as headlines, posters, brand marks, packaging, and signage. The open counters and sturdy shapes also make it effective for short UI labels or display-sized editorial callouts where a friendly but strong voice is desired.
The tone is modern and approachable, combining a sturdy, matter-of-fact presence with softened geometry. Its wide stance and rounded forms feel friendly and contemporary, projecting confidence without sharpness or severity.
The design appears intended as a contemporary display sans that prioritizes bold presence and effortless readability through rounded, geometric construction. It aims to deliver a confident, friendly voice with consistent rhythm and clean shapes for branding and attention-driven typography.
Round letters (O, C, G, Q) emphasize near-circular construction, while diagonals (V, W, X, Y) are thick and assertive, reinforcing a strong rhythm in headlines. The overall texture is dense and even, producing a consistent color across words in the sample text.