Sans Normal Allar 12 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, clean, friendly, tech, display impact, clarity, modern branding, minimalism, approachability, geometric, monoline, rounded, open apertures, high legibility.
A geometric sans with substantial, even stroke weight and broad proportions. Curves are smooth and circular, with a consistent monoline feel and minimal modulation. Counters are generous and apertures are relatively open, keeping forms like C, S, e, and a clear at display sizes. Terminals are clean and blunt, joins are sturdy, and the overall rhythm is steady and uncluttered; the numeral set follows the same rounded, solid construction with clear differentiation between similar shapes.
Best suited to display typography such as headlines, brand wordmarks, posters, packaging, and signage where strong presence and quick readability are priorities. It also works well for short UI labels and hero text when a clean, contemporary sans is needed, though the broad proportions may require extra space in dense settings.
The overall tone is contemporary and assured, pairing a straightforward engineering feel with approachable roundness. Its wide stance and simplified shapes give it a confident, headline-ready presence without feeling aggressive.
Likely designed to deliver a bold, contemporary geometric impression with high clarity and a smooth, consistent texture. The wide proportions and simplified, open shapes suggest an intention to perform strongly in prominent, attention-getting typography while retaining a friendly, accessible feel.
The font’s width and heavy color create strong horizontal emphasis, which can fill space quickly in tight layouts. The lowercase shows single-storey forms (notably a and g), reinforcing a modern, geometric voice and helping maintain clarity in short words and UI-style labels.