Sans Normal Nidut 7 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Latino Gothic' by Latinotype, 'NeoGram' by The Northern Block, 'Makro' by Tokotype, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, playful, clean, impact, approachability, clarity, modernity, rounded, geometric, soft, sturdy, open.
A sturdy geometric sans with rounded bowls and generously open counters, built from smooth circular and elliptical forms. Strokes stay even with minimal modulation, giving the letterforms a solid, poster-ready presence. Terminals are clean and largely straight-cut, while curves remain soft and consistent, producing a calm rhythm across text. The uppercase is broad and stable, and the lowercase keeps a compact, readable silhouette with clear joins and simple construction.
Best suited to display settings where strong presence and clarity matter—headlines, brand marks, packaging, and signage. It also works for short UI labels or callouts when a friendly, modern tone is desired, though the heavy texture is most effective at larger sizes.
The overall tone feels friendly and contemporary, with a confident, upbeat voice. Its roundness and open shapes give it an approachable, slightly playful character while still reading as direct and no-nonsense.
The design appears intended to deliver a contemporary geometric voice with approachable roundness, balancing impact with legibility. Its consistent curves and open counters suggest an emphasis on clean reproduction and a recognizable, friendly silhouette in branding and display typography.
Wide, open forms (notably in round letters like O/Q and the numerals) keep the texture airy despite the heavy color. The figures match the letters in geometric simplicity, and punctuation integrates cleanly without adding stylistic noise.