Sans Normal Ombid 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Habanera' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, approachable, sporty, impact, clarity, approachability, versatility, rounded, geometric, clean, solid, sturdy.
A heavy, rounded sans with a clear geometric backbone and smooth, low-contrast curves. Strokes are thick and consistent, with generous counters and soft terminals that keep forms open despite the weight. Uppercase shapes lean toward simple, circular construction, while lowercase shows compact, sturdy proportions with a two-storey “a” and single-storey “g”, plus a short, functional “t” crossbar. Figures are broad and highly legible, built from the same rounded geometry, giving the set an even, cohesive rhythm.
Best suited to short-to-medium text where strong visual presence is needed, such as headlines, posters, packaging, and brand wordmarks. It also works well for UI labels, navigation, and signage when set with comfortable tracking and line spacing to preserve clarity at the heavier weight.
The overall tone is contemporary and friendly, projecting confidence without feeling sharp or technical. Its rounded geometry and dense color create a welcoming, high-impact voice suited to upbeat, straightforward messaging.
The design appears aimed at delivering a robust, contemporary sans voice that remains approachable through rounded geometry. It prioritizes clarity and impact, balancing bold presence with friendly, open forms for versatile everyday display use.
The weight produces strong page presence and tightens internal space, so spacing and line length will matter in longer passages. Curves stay smooth and controlled, giving the design a consistent, polished texture in both display lines and larger text sizes.