Sans Normal Ogla 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, playful, brand presence, friendly impact, clear display, modern simplicity, rounded, soft corners, geometric, heavy strokes, large counters.
This typeface has sturdy, even strokes with rounded terminals and smoothly curved joins, giving the letterforms a soft, sculpted feel. Proportions are generously wide with open counters and simplified geometry, while curves are built from broad arcs that read clearly at display sizes. The lowercase shows single-storey constructions for forms like “a” and “g,” and the overall rhythm is steady and compact in texture despite the wide set. Numerals and capitals follow the same rounded, monoline structure, emphasizing solidity and clarity over fine detailing.
It performs best in headlines, brand marks, packaging, and short promotional copy where its width and rounded construction can project confidence and warmth. It can also work for signage and UI headers where strong presence and clear forms are needed, though long passages may feel dense due to the heavy stroke weight.
The overall tone is friendly and assertive, combining a contemporary, geometric cleanliness with softened edges that feel approachable. It reads as upbeat and slightly playful without becoming informal or quirky, making it suitable for bold, welcoming messaging.
The design appears intended to deliver a modern, geometric sans voice with softened corners—prioritizing clarity, impact, and a friendly demeanor for contemporary branding and display typography.
The shapes favor broad curves and short, rounded finishing strokes, creating a cohesive, logo-like consistency across letters and numbers. The wide silhouettes and large internal spaces help maintain legibility in heavy settings, especially in short phrases and headings.